Do you know who your target audience is and how you help them? Do you know what separates you from your competition? Can you describe what you do in clear, simple language?
If you know what your brand is, you can answer “yes” to those questions. Defining your brand is the first, most important, step in creating a thriving business.
Maggy Sterner is a brand & business development coach for small businesses and nonprofits. Small business owners call Maggy Sterner when they’re tired of being confused about what they’re selling, sick of working with clients they don’t like, and want to have the business they’ve been dreaming of.